During her eighteen-year journey as a VP of sales in the wine and spirits industry, Moana Dixon, our founder often traveled to remote regions around the world, deeply engaging with the brands she developed in the United States. From the expansive Scotch distilleries of Scotland to the agave fields of Jalisco and Oaxaca, Mexico, her experiences uncovered the rich stories embedded in indigenous textiles—stories passed down through generations, woven with deep cultural significance. These textiles, often crafted by hand, sparked Moana’s passion from her own rich ethnic history leading to transitional, and universally classic design styles.

However, she noticed a challenge: while large corporate retailers often mimic these styles, they frequently dilute the artistry and cultural importance that these handwoven textiles represent. HUNTEDFOX was founded in 2015 as a response to this challenge, starting with the simple idea of selling pillows Moana crafted on her childhood sewing machine. What began as a small passion project quickly grew into a brand committed to reviving the timeless craftsmanship of indigenous textiles and honoring the artistry that corporate stores overlook. Drawing inspiration from her travels across Africa, Western Europe and South America, her pieces celebrate the beauty and cultural depth that these textiles embody—restoring the richness and history that large-scale retailers often miss.